How much does it cost to hire an influencer?
At Influence, campaigns start at $450. Event creators start at $760 (2 creators × 4 hours at $95/hr), and commercial work starts at $450 for voiceover and $750 for an on-camera actor. Anything custom is quoted on scope. Across the industry, rates vary widely, so contact us for a number on your exact project.
What drives the price
Audience size and engagement, what they make, where it runs, and for how long.
- —Audience: nano, micro, mid-tier and macro creators charge differently
- —Deliverables: number of posts, stories, reels or raw videos
- —Production: on-location filming, editing, travel
- —Exclusivity: not working with competitors for a period
- —Timeline: rush delivery usually costs more
Influence prices published on this site
These are the starting prices currently listed on our service pages.
- —Campaigns: start at $450
- —Event creators: from $760 (2 creators × 4 hours at $95/hr) (see Event Creators)
- —Commercials: voiceover from $450, actors from $750 (see Commercials)
- —UGC reels: see the UGC creators page for current packages
UGC vs influencer posts
UGC pays for content you post yourself. Influencer posts pay for the creator’s audience. They are priced differently.
Agency vs hiring direct
Going direct can cost less but you handle sourcing, contracts, briefs and follow-up. An agency handles those and matches creators to the brief.
Disclosure
Paid or gifted posts must be disclosed clearly, for example with #ad, under FTC rules.
Questions
What is the cheapest way to start?+
Our campaigns start at $450. Send your goals and budget and we tell you what fits.
Do you publish fixed rates?+
Some services list starting prices on their service pages. Custom campaigns are quoted on scope.
Sources
Tell us what you need.
Every project is quoted on its scope. Send the details and we reply with options.