How does influencer marketing work for a restaurant?
Most restaurants start with a content visit: a creator comes in, films dishes, drinks and the room, and you get reels and stories to post. For openings, creators can appear on the night.
What to plan
Pick dishes and drinks to feature, a time with good light, and whether you want the creator to post or just deliver content.
- —Menu items to feature
- —Date and time
- —Content only, or posting too
- —Any must-say points (hours, address, reservation link)
Disclosure
If a creator posts about a comped or paid visit, the post must be disclosed (for example #ad).
Areas
In person across Miami (Brickell, Wynwood, Downtown, Design District), Miami Beach and South Beach, Fort Lauderdale, Boca Raton, West Palm Beach and Palm Beach.
Prices
From $600
Content visit
1 creator, 2 hours on-site, 1 Reel + 3 Stories posted.
$1,500
Opening night
3 creators at your opening, up to 4 hours, each posts 1 Reel + 3 Stories.
$2,500/mo
Monthly campaign
2 creators, 5 visits a month, 10 Reels + 30 Stories.
From $600
Story reposts
Story frames with your link.
From $500
Collab posts
One post on both feeds.
Questions
How much does restaurant influencer marketing cost?+
Content visits start from $600; opening nights are $1,500 for 3 creators; monthly campaigns are $2,500/mo.
Do creators have to post?+
Only if posting is part of the booking. Otherwise you get the content to post yourself.
Sources
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